Blog | IDX

February 5, 2024

The NFL’s “Mastermind” Decision to Lean into the Taylor Swift Effect

From love story to brand success: NFL's playbook with Taylor Swift & Travis Kelce. What lessons can your brand learn? Explore the winning strategy. Read on.

December 14, 2023

Using AI Strategically in Business: Four Tips

Unlock the business future with insights from ProcureCon Marketing 2023. Learn how AI reshapes strategies and accelerates success. Read more.

November 29, 2022

Can BeReal Be Real for Brands?

BeReal is the new candid, “It” social media platform, but how can brands get in on the fun? Click to learn more.

November 15, 2022

Big Tech Layoffs: Why Your Approach Matters

Leading with compassion is crucial to the future success and reputation of any company. Here’s why your approach to layoffs matters.

November 1, 2022

What’s Next for Twitter and Brands?

Is Twitter a safe place for brands to advertise their content? Elon Musk’s takeover of the app is only raising more questions. Click to learn more.

October 11, 2022

Are Celebrities and Brand Partnerships Worth It?

Company and celebrity partnerships have delivered powerful results over the years, but is tying your brand to a public figure worth it? Click to learn more.

August 17, 2022

The Digital Strategies of 3 Fast-Growing NYC Startups

The decisions you make at the early stages of your business can make or break you. Click to see what digital strategies these 3 NYC startups used to achieve success.

November 9, 2021

Why Stakeholder Capitalism Matters to Your Business

The prioritization of all stakeholders, from employees to investors to the environment, is crucial business success. Click here to learn more.

October 5, 2021

Delta's 'No Fly' List: A New Standard for Reputation Management

Delta Air Lines is setting a new standard for brand and reputation management. Click here to learn more.

June 29, 2021

How to Manage the Economic Rebound from the COVID-19 Pandemic

Now that state economies are rebounding across the US, how should businesses approach digital? Here are a few tips for managing the economic rebound.

June 15, 2021

Five Great Examples of Brands Supporting Pride

We have highlighted five examples of brands that are showing how they are making the world better through their Pride Month actions and words.

December 3, 2020

Creating Content That Engages and Activates Your Next Customer

Even amid disruption, your customers are still on a journey to find you. Find out how to create content that can engage and secure new customers.

Category: Brand Strategy

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