How 3 Tech Companies are Honoring Juneteenth
Today marks the 157th anniversary of Juneteenth and the first year since President Joe Biden passed the Juneteenth National Independence Day Act. While for some this may feel like just another federal holiday—it is crucial to remember that Juneteenth is a time for active celebration, reflection, and advocacy.
What is Juneteenth?
Juneteenth commemorates June 19, 1865, when the Union soldiers, led by Major General Gordon Granger, came to Galveston, Texas to announce that the war and slavery had ended. Note that this was already two years after President Lincoln’s Emancipation Proclamation passed. Granger’s announcement marked the end of the Confederate frontier and nationwide emancipation for the enslaved.
Today, Juneteenth can be celebrated and commemorated in a whole host of ways, from supporting Black-owned businesses to taking a deep dive into the history of the holiday itself. In this post, we will be showcasing how three leading tech companies are celebrating Juneteenth with their stakeholders this year. Read on to learn more.
1. Amazon
This year, Amazon is coming back as a sponsor for Juneteenth Unityfest: a “national multicultural experience uniting diverse voices and communities in commemoration and celebration of Juneteenth and Black culture.” The Brooklyn event, which features performances from over forty-five artists and celebrities, aims to raise over $1 million for their selected community partners.
Last year, Amazon also hosted a virtual museum experience featuring ten African American History institutions as well as a $1 million donation to thirteen community-based POC organizations in Seattle. So, this might give us a preview of how Amazon will continue its efforts this year.
2. Adobe
On June 20, Adobe is hosting a Global Day of Learning for its employees in honor of Juneteenth and Windrush Day (June 22). They have invited several speakers, including the founder and executive director of the Equal Justice Initiative Bryan Stevenson, and award-winning cookbook author Dr. Jessica B. Harris. Later this summer, Adobe will also be hosting a “fireside chat” with Afropean entrepreneur Nana Addison.
3. Microsoft
Microsoft is Celebrating Black Futures this Juneteenth this year through their Black Partner Growth Initiative designed to support and empower Black tech companies and entrepreneurs. They also hosted a virtual event titled Juneteenth Celebration: the State of the Black Partner on the 17th to discuss the acceleration of Black CEOs in tech.
No matter how you celebrate—make Juneteenth part of the discussion
Whether you choose to sponsor a live music event, prioritize education, or invest in the growth of POC businesses and organizations, remind the stakeholders of your company why celebration and commemoration matter. Juneteenth is not just another holiday, but an opportunity to inspire change and social equality. Be bold, and let your digital audience know where you stand!
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