Category: Paid Media

Paid Media
April 27, 2023

How AI Will Impact Paid Search

Historical Context Artificial Intelligence has been impacting ...
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Paid Media
January 26, 2023

The Google-Meta Ad Duopoly is Ending: What Now?

Google and Meta have had a hold on digital ad spend for years, but their duopoly is fading. Learn more about the companies taking their place and how your business should respond.
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Paid Media
July 7, 2022

Top Paid Media KPIs and How They Work Together

There are many KPIs that can be used to measure the success of your paid media ads, but what are they and how can they work together? Click to learn more.
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Paid Media
February 17, 2021

Search vs. Display Advertising

Questioning whether to invest in search or display advertising? Find out the differences, where you should be spending your advertising budget and why!
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Paid Media
December 15, 2020

Free Digital Advertising for Nonprofits with Google AdGrants

If you’re a nonprofit organisation and you have yet to make use of Google AdGrants - you’re missing a trick. 
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Performance Marketing
How will the election impact paid media campaigns?
October 12, 2020

How Will the Election Impact Paid Media Campaigns?

We dive into how the recent election may have an impact on paid media campaigns.
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Performance Marketing
July 9, 2020

IDX Featured in PR Week About Connected Content

IDX is featured in PR Week related to our Connected Content approach.
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Performance Marketing
April 27, 2020

Navigating Business Through Disruption: Paid Media During COVID-19

The pandemic has brought along changes in consumer behavior, we dive into how it affects your paid media efforts.
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Performance Marketing
May 9, 2019

Succeeding on Google Maps with paid media and organic content

The consumer’s journey can cross hundreds of touchpoints between their...
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Paid Media
May 2, 2019

Amplifying Content to Target More Potential Customers

Amplification puts your content to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?
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Paid Media
September 13, 2018

3 Ways PPC and SEO Teams Can Collaborate

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
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Paid Media
July 26, 2018

Google AdWords Strategies: Targeting Your Competitor’s Keywords

AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your businesses.
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