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Paid Media
April 27, 2023
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How AI Will Impact Paid Search
Historical Context
Artificial Intelligence has been impacting ...
Category: Paid Media
Paid Media
January 26, 2023
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The Google-Meta Ad Duopoly is Ending: What Now?
Google and Meta have had a hold on digital ad spend for years, but their duopoly is fading. Learn more about the companies taking their place and how your business should respond.
Paid Media
July 7, 2022
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Top Paid Media KPIs and How They Work Together
There are many KPIs that can be used to measure the success of your paid media ads, but what are they and how can they work together? Click to learn more.
Paid Media
February 17, 2021
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Search vs. Display Advertising
Questioning whether to invest in search or display advertising? Find out the differences, where you should be spending your advertising budget and why!
Paid Media
December 15, 2020
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Free Digital Advertising for Nonprofits with Google AdGrants
If you’re a nonprofit organisation and you have yet to make use of Google AdGrants - you’re missing a trick.
Performance Marketing
October 12, 2020
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How Will the Election Impact Paid Media Campaigns?
We dive into how the recent election may have an impact on paid media campaigns.
Performance Marketing
July 9, 2020
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IDX Featured in PR Week About Connected Content
IDX is featured in PR Week related to our Connected Content approach.
Performance Marketing
April 27, 2020
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Navigating Business Through Disruption: Paid Media During COVID-19
The pandemic has brought along changes in consumer behavior, we dive into how it affects your paid media efforts.
Performance Marketing
May 9, 2019
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Succeeding on Google Maps with paid media and organic content
The consumer’s journey can cross hundreds of touchpoints between their...
Paid Media
May 2, 2019
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Amplifying Content to Target More Potential Customers
Amplification puts your content to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?
Paid Media
September 13, 2018
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3 Ways PPC and SEO Teams Can Collaborate
Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
Paid Media
July 26, 2018
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Google AdWords Strategies: Targeting Your Competitor’s Keywords
AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your businesses.