Blog | IDX

March 26, 2024

What Brands Should Do about TikTok’s Uncertain Future

Will TikTok be banned in the US? Congress moves towards forcing ByteDance to sell the app. What's next for businesses? Click to read more.

January 23, 2024

Social Media Trends for 2024 (Buckle Up!)

Uncover 2023's social media highs with #Barbenheimer and lows on Twitter/X. See how they shape brand-social dynamics in 2024. Read on.

October 17, 2023

Sharing Your Sustainability Story on Social Media

Your website will always be a home base for sharing your sustainability narrative. Social media is how you take that story to your audience. Learn more.

February 22, 2023

Why Meta (Still) Matters More Than Ever

Meta is making its 2023 comeback. Click here to learn more about how Meta's turning around its platforms for users and businesses.

January 3, 2023

5 Creative Brands that are Killing it on TikTok

Despite growing national security concerns, TikTok has proven itself to be a powerful place for brands to grow and connect with their customers. Click to learn more about the companies that are doing it best.

December 20, 2022

Why Social Media’s Problems Are a Wake-up Call for Brands

2022 has been a year of controversy for platforms like Twitter, Facebook, Instagram, and TikTok. So where does that leave brands? Should they reconsider their presence on social media? Here’s what we recommend.

November 29, 2022

Can BeReal Be Real for Brands?

BeReal is the new candid, “It” social media platform, but how can brands get in on the fun? Click to learn more.

October 25, 2022

Why Meta Is Courting Content Creators

Meta is playing catch-up on building partnerships with content creators, but will it pay off? Here’s what you should know.

September 27, 2022

What Can Brands Do About Social Media Hate Speech and Disinformation?

How can companies combat the risks that hate speech and disinformation pose to their brand and marketing efforts? Click to learn more.

September 13, 2022

Why Geneva Is Catching On With Gen Z

Geneva, a social media app on a mission to foster healthier online conversations, is catching on with Gen Z. Click to learn more.

September 6, 2022

How and Why Brands Are Using YouTube Shorts

Following TikTok’s wild success with short-form content, YouTube has launched its own version: YouTube Shorts. Click to learn how brands are using it and why.

August 16, 2022

Has Gen Z Dropped Facebook?

Gen Z engagement on Facebook has plummeted in the last 7 years, according to a new study from Pew. Click to learn more.

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