How Much Should you Budget for Digital Marketing?
This guide walks you through all considerations for digital marketing budget planning, from developing your strategy to calculating costs and ROI.
Take advantage of remarketing ads and leave a lasting impression that converts.
Why Use Remarketing Ads?
Did you know 93% of all consumers use search before making a purchase? That means they are researching heavily online before making a buying decision — but it also means they may initially leave your site without taking any action.
Remarketing ads provide an opportunity for businesses to stay on their potential and existing customers' radars. These highly targeted strategic ads are a way to continue placing your brand and products in front of your potential customers, even long after they’ve visited your website or made an initial purchase.
With these ads, you can continue advertising to these searchers as they complete similar searches on Google or other platforms. Remarketing ads also allow you to advertise to people who have taken an action on your website and are again searching for something similar. This can help remind searchers of the brands they experienced in the past.
Our Remarketing Ads Management Services
Investis Digital can help you set up and maintain a successful remarketing ads campaign — whether your goal is to target shoppers who have abandoned their cart, or simply encourage people to re-visit your site. We offer remarketing campaign management for AdWords, Bing, and Facebook.
Our team will provide:
Research: We’ll work with you to determine what types of visitors you should continue targeting and what type of remarketing ads align best with those goals.
Setup: Our team will create new remarketing ads based on the targeting and audience options you choose.
Budget: We’ll help you determine how valuable these remarketing ads are to your business and come up with an appropriate budget.
Maintenance and testing: We'll work to continually test your remarketing ads and improve performance to find the optimal version for success.
Reporting: You’ll receive regular updates on how your remarketing ads are performing so you can rest assured that your budget is providing a good return.
Resources & Tools
Best Practices: Creating Content that Performs
This guide shows you how to create high quality content that your target audience is searching for and Google will love.
Forecasting for Traffic and Revenue Potential
This guide provides more insight into how traffic forecasting can make you a more effective B2B or B2C marketer, and how our tool can help.