1-800-GOT-JUNK?
is a full-service junk removal company serving the United States, Canada, and Australia.
IDX™ and 1-800-GOT-JUNK? initially collaborated to establish a robust SEO foundation through Local SEO services. Seven years later, IDX™ has evolved into an integral part of 1-800-GOT-JUNK?'s SEO team, actively participating in comprehensive SEO projects such as the keyword intent alignment project between key service and blog pages.
Services include:
- SEO
- Content strategy
- Content development
The challenge
Declining organic traffic to service-level pages
Throughout 2023, IDX™ recognized the necessity to revitalize the "What We Take" section of 1-800-GOT-JUNK?'s website, prompted by a substantial year-over-year decline in traffic. The pages experienced diminishing traffic and rankings, particularly for informational intent keywords. The previous "What We Take" services pages could secure positions in the SERPs for "How To" informational queries, thanks to their structural design, service content, and accordion-style drop-down modules featuring frequently asked questions. Despite the visually appealing design, the performance did not align, resulting in missed opportunities for 1-800-GOT-JUNK? to attract potential customers.
"We've been on to something in the last few quarters, and it's in a big part thanks to your team. I've noticed that a few of your blog articles are cracking our top 20 Organic traffic pages!"
, SEO Lead
The Outcome
SEO-friendly content that recovered traffic and increased conversions
The new "What We Take" pages were refreshed throughout 2023, coinciding with increased publishing and updates to related blog content.
As results typically take around 90 days to gain traction in the SERPs, it was in Q2 of 2020 that 1-800-GOT-JUNK? began to witness a noticeable uptick in results. From June to December of 2023, the outcomes were as follows.
Organic sessions from blog (YoY)
Engaged sessions from blog (YoY)
Booking form conversions (YoY)