Bench solves bookkeeping for entrepreneurs
We’re here to help entrepreneurs understand what they want to do and where they want to go.
Services Provided
- SEO
- Content Marketing
- Link Building
The challenge
Improving organic footprint
Bench enlisted Investis Digital to back in October 2017 to help improve their organic search visibility. Specifically, they wanted to expand their organic footprint outside of the blog (which performs incredibly well), and they needed a partner to assist with keyword research and data on new services they were planning to roll out to their customers.
The solution
Targeting niche audiences
The combination of specific, long-tail keyword research and a highly-focused targeted audience allowed us to capture the very niche industry that is small business bookkeeping and accounting. Providing valuable, relevant, and up-to-date content for small business owners and entrepreneurs allowed Bench to compete organically with much larger platform providers.
In addition, honing link building efforts towards very granular yet digestible accounting and bookkeeping information provided organic visibility for high volume searches. Segmenting that information into a newly migrated blog also made it very easy for consumers in regard to accessibility and user-experience.
The outcome
Massive YoY improvement with organic results
We were able to drastically improve their organic search performance YoY. From October 1st, 2018 to September 30, 2019, Bench saw:
increase in total sessions
increase in users
increase in pageviews