BurgerFi is a leading fast casual better burger brand committed to all natural fresh foods in a sustainable environment
Its socially connected fanbase appreciates the classic American fare made from scratch daily. They partnered with us to increase their brand visibility and better resonate with consumers from a brand awareness perspective.
Services Provided
- SEO
- Paid Media
- Social Media
- Connected Content™
The challenge
To increase visibility and ultimately revenue, the challenge was to create fast-paced visibility for the brand and consistently grow to a broader keyword base
In a very competitive marketplace, BurgerFi wanted to increase branded visibility within paid and organic search efforts. BurgerFi enlisted us as a tactical partner to improve their brand’s clarity and expand into broader keywords, like ‘burgers near me’. With more than 100 locations, BurgerFi wanted individual location pages to rank higher as well.
The solution
We crafted a paid media branding campaign that successfully lifted the visibility of BurgerFi, alongside SEO efforts
As branded keywords began to rank higher, the strategy was shifted to target broader keyword sets.
We developed a paid media and SEO strategy to rank within the first page of search engines for branded terms and expand their organic rankings outside of branded search queries. Following an analysis of the brand’s website and keyword results, we began BugerFi's new digital strategy in September 2016. After the implementation, we optimized the site with the strategy in mind and then developed a localized strategy to increase awareness and visibility of the brand’s multiple locations through local search and social media efforts.
As branded terms became more prevalent, the paid media strategy moved away from branded terms and began to hone in on more broad-based terminology that was relevant to the brand and its culture. Organic search efforts continued to optimize and rank on the first page for all branded terms without any paid efforts.
“Investis Digital has been a strong strategic partner to our marketing team and brand during the past three years. They were instrumental in designing and building our digital customer journey, taking the brand from “page 2 of Google” to strong presence and engagement on the major platforms where our current and potential guests spend time. Most importantly, the transformation of our search, social and digital advertising activities helped drive dramatic sales growth and unit expansion for BurgerFi resulting in strong marketing ROI and enterprise value creation.”
, VP, Marketing at BurgerFi