Happy Valley is a premium cannabis retailer located in Massachusetts.
They operate two recreational and medical marijuana dispensaries, one in Boston and another in Gloucester, and a robust online ordering platform. Happy Valley partnered with us to help their online presence, including location-based awareness.
Services include:
- Strategy
- SEO
- Content marketing
- Link development
The challenge
Happy Valley needed a digital presence
Investis Digital first engaged with Happy Valley in fall 2018. At that point, the client had a domain and hosting, but that’s it — they had a limited website, no physical stores, no presence in organic search and no brand awareness.
Our goal was to establish a strong digital footprint for Happy Valley despite the limitations above. We needed to put them in a good position for location-related keywords in the absence of a physical store and any web content.
The outcome
Traffic skyrockets and Page 1 keyword rankings soar
From October 2018 to April 2020, Happy Valley saw incredible results. Our content earned several featured snippets from Google, including the popular question "Can you bring edibles on a plane?”. Overall traffic soared, with unique page views to location pages increased 313.4%, while the bounce rate decreased 15%. On top of that, the SEO work returned amazing growth. Organic users to the site are up 590.66%. Keyword rankings on Page 1 are up 6,133.3% with total ranked keywords up 14,352.9%. Non-branded keywords make up 97.82% of total keywords.
increase in location pages' unique page views
increase in organic users
increase in keyword rankings
increase in total ranked keywords
“Investis Digital has delivered stellar results for us. The numbers speak for themselves – traffic, impressions, clicks, page 1 rankings – everything is up significantly. They’ve built a foundation for continued expansion through quality content, keyword research and strategic insights. They have been a great partner.”
, VP OF TECHNOLOGY AND MARKETING, HAPPY VALLEY VENTURES