Driving digital transformation with global enterprise

LeasePlan is one of the world’s largest fleet management and vehicle finance companies and a global leader in the car-as-a-service market, managing over 1.7 million cars on the road. Established in the Netherlands more than half a century ago, LeasePlan has grown to operate in 32 countries world-wide and service a diverse customer base of corporate, SME and private individuals.

Lease plan

Services Provided

  • Strategy Content
  • Creative design
  • Content creation
  • Custom website
  • Tools and feeds
  • MyInvestis
  • Maintenance
  • Hosting and managed services

The challenge

The transformation to digital

In 2017, LeasePlan announced the launch of their ‘LeasePlan Digital’ program, a strategic move that saw the transformation of LeasePlan from an analog business into a fully digitally-enabled business. 

It was essential the site conveyed their core message of delivering ‘any car, anytime, anywhere’ as well as further enhancing the customer journey through the development of new, data driven digital products and services.

In line with this strategy, LeasePlan wanted to move their downloadable 200 page PDF annual report to an online digital platform. The report was required to enhance the customer experience, be highly engaging and interactive while being consistent with company branding.

"LeasePlan operates in a rapidly changing industry. Against this background, it was our objective to create an annual report that would reflect the story of our global brand and update our stakeholders on the progress we are making in our transformation process. With the great support of Investis Digital, we have been able to deliver a powerful report that exceeds our initial objectives.”

Michael Lightfoot, Chief Corporate Affairs Officer, LeasePlan

Lease Plan

The outcome

The second most visited page on the website with an extremely low bounce rate

Since the launch, the digital platform has become the most visited page on the LeasePlan website after the homepage with 10% of all traffic directed to the digital annual report.

The high level of interactive media keeps the user on the page and exploring deeper. Every chapter has a clear call-to-action, providing access to additional content that directly links back to the relevant chapter in the printed report.

LeasePlan won the gold award for the best online report at the Corporate and Finance Awards 2018.

%

of all traffic now directs to the Annual Report

%

most popular page on the website, after the homepage

#

award-winning online annual report

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