The 2022 Guide to Account Based Marketing
Mike Huber
Performance Marketing
January 27, 2022
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When done correctly, account based marketing can dramatically increase revenue and marketing’s return on investment. Click to learn more.
Corporate Communications
January 5, 2022
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6 Tips to Run an Effective Meeting
Do your meetings leave people enthusiastic to get started and excited about things to come? Learn how to run an effective meeting with these tips.
Corporate Communications
November 4, 2021
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Content & the Customer Experience
Creating quality content is key to creating a positive customer experience and driving site traffic. To learn more, click here.
Digital Communications
November 3, 2021
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Is the Sales Funnel Dead?
Today's sales funnel is no longer a linear process. Learn how to stay ahead of the curve with a successful sales funnel, here.
Performance Marketing
September 20, 2021
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How to Maximize Sales Opportunities at Your Next Conference
Getting the most out of your conferences, trade shows and in-person events requires a game plan. Click to learn how you can optimize your next event.
Performance Marketing
July 29, 2021
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Build Your Content Marketing Strategy Around a Hub & Spoke Model
Find out how the Hub and Spoke strategy can help you plan various pieces of rich content (spokes) that promote your main piece of content (hub).
Performance Marketing
July 23, 2021
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In-house vs. Agency Marketing: What is the Difference?
Learn more about the pros and cons of working with an in-house team or agency.
News
May 1, 2020
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How to Plan, Produce, and Promote an Amazing Webinar
Investis Digital shows you how to plan, produce, and promote an amazing webinar.
Performance Marketing
April 2, 2020
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10 Ways to Improve Your Performance Marketing During COVID-19
The marketing landscape has changed with COVID-19. Our list provides ways to utilize and improve your performance marketing to adapt.
Brand Strategy
March 23, 2020
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Engage Online Now More Than Ever
Are you thinking of halting your online advertising during the COVID-19 outbreak? Don’t make that mistake.
Reporting and Analytics
May 30, 2019
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Attributing Value to Multiple Marketing Channels
When you use multiple marketing channels, you must understand what’s working and what isn’t and continually improve your strategy based on those findings.
Performance Marketing
January 3, 2019
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How Much Does Digital Marketing Really Cost? (And How Much Should You Spend?)
How much does digital marketing really cost? We cover a few questions you need to answer to prepare your budget for next year.