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As a leading technology communications company, Vodafone is building an inclusive, sustainable digital society.

They also understand the importance of connectivity during these current unprecedented times. Whether during the COVID-19 pandemic, or as the world responds to ongoing climate change and other challenges, they ensure families stay connected, businesses can operate and critical services can function.

Vodafone is on a journey to fully embrace a digital-first mentality when it comes to their corporate and IR communications and our Connected Content approach allowed them to do just that.

Tell It

  • Digital & content strategy
  • Copywriting
  • Animation & infographics

Build It

  • Web design & development
  • IR Tools & Feeds

Run It

  • 24/7 Service & Support
  • Webcasting

Find It

  • SEO optimization and reporting
  • Elite analytic support

The challenge

Vodafone's journey to digital-first

Historically, the Vodafone IR website was lean and heavily focused on news, facts and figures. It was treated as a repository of information and it was aimed at financial analysts rather than the increasingly broad audience that is interested in IR communications. The new site needed to take visitors on a journey, positioning Vodafone as a purpose-driven company and highlighting its ESG credentials to a wider audience, and more effectively across digital channels.​

Furthermore, given investors have the perception that Vodafone is a UK focused mobile-only operator, it was important to show that the company is a converged leader in Europe, a data and payments leader in Africa and global leader in IoT.​

The solution

Award-winning IR website and enhanced digital communications to shift perception

The new website is a testament to Vodafone’s high standards when it comes to digital communications. Purpose is the foundation that connects all sections, contacts and documents are easily accessible and animations and infographics contribute to visualize key information on their investment structure while making the content more easily digestible.

Whilst previously most of the reports and presentations were only available as PDF documents, resources are now online and multi-format so audiences can easily access these from wherever they are.

Vodafone maintains an active dialogue with their increasingly broad audience through an extensive investor relations programme, including capital markets days, annual and interim reports, trading updates, webcasting, and live video Q&As hosted on the Connect.ID Virtual Events platform.

The Outcome

Substantial increase in user engagement

The enhanced and expanded IR website is the first of a series of digital improvements for Vodafone this year and the project was awarded "Most Effective Use of Digital Communications" at the IR Society Best Practice Awards.

By gaining an in-depth understanding of Vodafone’s diverse audience groups we were able to create a new website which revolves around purpose and updates audience perception from the mobile-only Vodafone of ten years ago to the Vodafone of today—a converged leader in Europe, a data and payments leader in Africa and global leader in IoT.

The site experienced tangible user engagement improvements on its key section, including decreased bounce rate and increase of page views and time spent on the site.

“Investis Digital’s Connected Content™ approach helped us embrace a holistic shift in our investor engagement programme. Our website is now best-in-class, the rich-media content draws you in and our live video Q&A webcasting hosted on the Connect.ID virtual events platform also allows us to keep a direct contact with our growing IR community. We are now partnering with Investis Digital to go beyond best-in-class and deliver our Digital First IR ambition.”

Matthew Johnson, Investor Relations Director, Vodafone Group