United Therapeutics
United Therapeutics

Bringing character and clarity to Corporate IR​

Solutions
Digital transformation
Creative & brand
Paid media
Content creation
User Experience
SEO
Products & Platforms
Connect.ID
Investor tools

IDX partnered with United Therapeutics to modernise their outdated investor relations site. The redesigned experience blends intuitive UX with a vibrant expression of the company’s unconventional spirit.​

The Challenge

United Therapeutics’ investor relations site suffered from outdated design, poor navigation, and high user drop-off. The site neither met modern UX standards nor reflected the company’s bold and unconventional brand identity.

united-therapeutics-challenge
The Solution

IDX reimagined the site with a “simple and intuitive” UX foundation while embracing United Therapeutics’ creative personality. The result married best-in-class functionality with distinctive design, creating a site that’s as engaging as it is easy to navigate.

united-therapeutics-solution
For United Therapeutics, it’s critical for our partners to be creative, accessible, and reliable. Our prior digital partner was none of these, and our web presence was poor relative to our peers. IDX leaned into our creative weirdness and developed a digital presence that embraced our culture, enhanced investor access to information, and freed our investor relations team to focus on their core function, relating with investors.

The process of working with IDX was extremely professional and efficient. The IDX team listened to our crazy ideas with open minds and thrived with the creative license we gave them, suggesting ways to push the limits as to how an IR site should look and behave. Importantly, post-launch service has been exceptionally attentive, with fast responses to issues as they pop up and demonstrated learning from past request to ensure we don’t have the same issues over and over again. ” 

Dewey Steadman

Former Head of Investor Relations, United Therapeutics

Contact us

Let's chat

Whether you're looking for service, support or a future strategic partner - we're here to help.

LDN