United Therapeutics’ investor relations site suffered from outdated design, poor navigation, and high user drop-off. The site neither met modern UX standards nor reflected the company’s bold and unconventional brand identity.
IDX reimagined the site with a “simple and intuitive” UX foundation while embracing United Therapeutics’ creative personality. The result married best-in-class functionality with distinctive design, creating a site that’s as engaging as it is easy to navigate.