United Therapeutics
United Therapeutics

Bringing character and clarity to Corporate IR​

Solutions
Digital transformation
Creative & brand
Paid media
Content creation
User Experience
SEO
Products & Platforms
Connect.ID
Investor tools

IDX partnered with United Therapeutics to modernise their outdated investor relations site. The redesigned experience blends intuitive UX with a vibrant expression of the company’s unconventional spirit.​

The Challenge

United Therapeutics’ investor relations site suffered from outdated design, poor navigation, and high user drop-off. The site neither met modern UX standards nor reflected the company’s bold and unconventional brand identity.

united-therapeutics-challenge
The Solution

IDX reimagined the site with a “simple and intuitive” UX foundation while embracing United Therapeutics’ creative personality. The result married best-in-class functionality with distinctive design, creating a site that’s as engaging as it is easy to navigate.

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For United Therapeutics, it’s critical for our partners to be creative, accessible, and reliable. Our prior digital partner was none of these, and our web presence was poor relative to our peers. IDX leaned into our creative weirdness and developed a digital presence that embraced our culture, enhanced investor access to information, and freed our investor relations team to focus on their core function, relating with investors.

The process of working with IDX was extremely professional and efficient. The IDX team listened to our crazy ideas with open minds and thrived with the creative license we gave them, suggesting ways to push the limits as to how an IR site should look and behave. Importantly, post-launch service has been exceptionally attentive, with fast responses to issues as they pop up and demonstrated learning from past request to ensure we don’t have the same issues over and over again. ” 

Dewey Steadman

Former Head of Investor Relations, United Therapeutics

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Offices

LDN

LDN

London, UK

A mixing pot of every colour, from red buses to black cabs.

Counting House
53 Tooley Street
London
SE1 2QN

+44 (0)20 7038 9000

[email protected]

GOT

GOT

Gothenburg, Sweden

A vibrant city with a rich maritime history.

Hälsingegatan 12
414 63 Gothenburg
Sweden

+46 31 80 26 10

[email protected]

HEL

HEL

Helsinki, Finland

Don’t let the cold scare you off, our office is nice and warm.

Mannerheiminaukio 1 A
FI-00100 Helsinki
Finland

+358 29 170 1701

[email protected]

VAD

VAD

Vadodara, India

Enter our bustling world of great people and even greater food.

Business Park East, Alembic Road
Vadodara-390003, Gujarat , India

+44 (0)20 7038 9000

[email protected]

PHX

PHX

Phoenix, USA

Visit our oasis in the desert where the sun never stops shining.

11201 N Tatum Blvd, #200
Phoenix, AZ 85028

+1 480 426 9952

[email protected]

NYC

NYC

New York City, USA

You won’t find a better bagel anywhere else in the world.

240 W 37th Street, 7W
New York, NY 10018

+1 646 766 9000  

[email protected]