The Challenge
TakeIronSeriously.com was created as a global educational hub to help patients and the general public understand the risks of iron deficiency, recognise its common symptoms, and feel informed when speaking with healthcare providers. IDX was tasked with designing and building a platform that could clearly communicate essential information, remain easy to navigate, and scale seamlessly across diverse international markets.
The Solution
IDX collaborated closely with globally distributed stakeholders through targeted workshops to define the site’s purpose, content framework, and regulatory considerations. Strategists, designers, copywriters, animators, and the imagery team created a clear, patient-friendly digital experience that demystifies symptoms and empowers visitors to take meaningful action. Each local market was enabled to adapt the platform with local language and region-specific content, ensuring relevance and compliance at scale.
IDX also designed and developed a new Symptoms Checker tool, positioned as the final call-to-action, guiding users to explore potential signs of iron deficiency. After completing the checks, users are encouraged to speak with their healthcare provider and receive a personalised information pack to support their consultation.
Results
175 %
increase in use of the new Symptoms Checker