Challenge.
2023 marked a turning point for SNC-Lavalin. For the first time, the group’s engineering services brands—SNC-Lavalin, Atkins, Faithful+Gould, DTS, and Atkins Acuity—came together under one name: AtkinsRéalis. The task was to raise awareness of the unified organisation, articulate its purpose of Engineering a Better Future, and foster collaboration and openness across audiences. The challenge lay in translating a complex brand migration into a clear, engaging digital presence that could connect with partners and prospective clients alike.
Approach.
We partnered with AtkinsRéalis to create a new website that balanced corporate and B2B communications, primarily targeting partners and prospective clients. We positioned it as both a marketing hub and a central showcase of the new brand. Drawing on stakeholder workshops, persona development, UX analysis, and analytics reviews, we sought to create a digital experience capable of carrying the weight of a major rebrand.
Details.
A key focus across the work carried out included a relentless drive to achieve a consistent brand experience. The resulting site provides this for diverse audiences by combining core corporate pages with gated content—thought leadership articles, podcasts, videos, whitepapers, and downloads—all structured through a robust tagging system. This architecture supports personalised content delivery, tailored calls-to-action, and region-specific contacts throughout the user journey.
Results.
The new website gives AtkinsRéalis a digital platform worthy of its transformation, enhancing brand awareness and engagement while strengthening corporate and B2B communications. Where audiences previously encountered scattered content across multiple brands, they now enjoy a seamless, unified experience. Our ongoing partnership—spanning more than a decade—reflects our dedication to supporting their mission of fostering meaningful connections through exceptional content and a premium web experience.