Challenge.
AtkinsRéalis was undergoing a profound transformation, and its digital presence needed to reflect that momentum.
Following a bold rebrand from SNC-Lavalin to AtkinsRéalis, the company had redefined not just its name, but its purpose. Now, it needed a corporate website that could unite a global stakeholder base around that vision. The new site had to reflect the scale and strength of the rebranded business, showcase strategic pillars like Engineering Net Zero, and engage audiences ranging from investors and clients to employees, governments, and the media. All of this while meeting accessibility standards and being fully bilingual in respect to the language rules in Montreal where AtkinsRéalis are headquartered.
Approach.
IDX worked closely with AtkinsRéalis to reimagine the site as a storytelling platform that could match the ambition of its brand and the diversity of its audiences in various locations.
The new site needed to balance technical depth with human accessibility. It had to unify legacy content, explain a complex transformation, and reflect the company’s deep ESG commitments. We built an experience that felt modern, inclusive, trustworthy, and strategic, positioning AtkinsRéalis as a leader not just in infrastructure, but in purpose-driven performance.
Details.
The website serves as both a communications tool and a brand expression, tying together mission, markets, and momentum under one digital roof.
- Showcased the company’s Engineering Net Zero strategy with editorial content, expert insight, and real-world project impact
- Delivered a fully bilingual experience with seamless parity between English and French site versions to reflect regulatory and cultural priorities
- Launched an enhanced Investor Briefcase and Interactive Analyst Center, offering 10 years of downloadable financials, dividend history, and peer comparisons
- Introduced a dynamic Stock Information section, enabling visitors to compare AtkinsRéalis performance against indices, peers, and benchmarks over custom timeframes, with exportable data for deeper investor analysis and reporting
- Designed a centralized media hub to support both local journalists and international trade and business media, aligning brand perception across regions and sectors
- Built a cohesive visual system with clean layouts, intuitive navigation, and content structures tailored to diverse audiences, from institutional investors to jobseekers
Results.
The new site didn’t just signal transformation, it drove it, with dramatic lifts in traffic, investor interest, and inbound engagement.
158 %
Increase in website views in the six months post-launch
184 %
Increase in users to the Stock Information page
845 %
Increase in enquiry form opens