The Challenge
Arise originally built its identity around wind power. However, as the company expanded into solar energy and energy storage, its existing visual identity — anchored by a wind-turbine logo — no longer reflected the breadth or ambition of the business. The brand felt dated and overly narrow, creating a clear need for a refreshed identity and updated digital and print touchpoints that could support future growth.
The Solution
IDX was engaged to create a new brand and website that clearly expressed Arise’s evolving role within the renewable energy landscape. Through collaborative workshops and in-depth audience research, we aligned business strategy with digital goals to define a clear narrative and intuitive user experience.
The redesigned website introduces a streamlined content structure and seamless navigation, ensuring key information is easy to access for diverse stakeholders. Alongside this, IDX developed a flexible brand identity, including a new logo built around an abstract symbol that brings together wind and solar energy — designed to evolve as Arise continues to expand its renewable portfolio.
The result is a cohesive and future-ready system encompassing a new website, logo, and comprehensive visual guidelines, enabling consistent application across digital platforms, print materials, and office environments.
