Challenge.
As a leading international sales, marketing, and support services group, DCC faced difficulties in effectively communicating the breadth of its business. With operations spanning three key sectors, the company struggled to differentiate each area while demonstrating how they worked together under a new model. Their existing content relied heavily on text and lacked engaging visuals, making it difficult to capture and sustain audience attention.
Approach.
To align with their revised brand and content strategy, DCC sought to transform its owned channels by reducing copy and incorporating visually rich assets. IDX was perfectly positioned to support this transformation. We conducted strategic workshops with key stakeholders at DCC’s Ireland offices to define a clear direction and build consensus. From there, our in-house creative team began shaping a new content experience designed to engage and inform.
Details.
We developed a suite of compelling visual content, including an interactive map to highlight DCC’s operations across Europe and the U.S. We also produced blogs and videos that functioned as landing pages for engagement while being repurposed for social media campaigns, extending their impact across channels.
Results.
The new content gives DCC a more engaging and effective way to communicate its business model and sector strengths. Previously, pages were heavily text-based and static; today, the experience is interactive and visually rich. Success is measured through increased engagement across channels: a 53% video view rate (well above the 30% benchmark), four times average engagement for the Hero campaign, and 42% higher engagement compared to legacy energy assets. Additional metrics include stronger time on page, increased new visits, deeper scroll depth, higher video completion rates, and improved social media performance across impressions, reach, likes, and shares.