Challenge
DCC’s strategy was shifting from an operating group with three distinct divisions to a 100% customer-driven energy business, and DCC needed a digital content strategy that would build awareness, define their position in the sector, and bring their investment case to life.
Approach
Our content strategy team worked with their investor relations experts to define the category conversation they want to own and design a whole suite of impactful content that has grown direct traffic through increased brand awareness and built social capital through a new approach to storytelling.
Details
Our always-on content campaign brought DCC's strategy to life for investors and stakeholders through:
- Thought leadership articles positioning DCC as a leading voice in energy
- Bespoke animation and video content to visualise strategic narratives
- Targeted LinkedIn campaigns
- SEO and paid media promotion to extend reach and drive qualified traffic
Results.
Over the course of our relationship we have helped DCC manage structural changes in the business to ensure they stay front-of-foot with stakeholders.
DCC now has the communications engine to match their strategic ambition. Building understanding, credibility, and sector ownership in the energy space.
42 %
increase in LinkedIn content engagement
62 %
increase in website users
90 K+
hero campaign video views