Challenge.
Prosus was evolving fast, and its digital presence needed to catch up.
Over the past year, Prosus shifted its business strategy and market identity from traditional investment firm to active integrated tech disruptor and now needed a website to be able to tell this story. As the power behind the world’s leading lifestyle e-commerce brands, the company has evolved from conventional corporate storytelling. The challenge: replace a static corporate site with a more digital experience that reflected the scale, sophistication, dynamism, and ambition of a globally integrated tech ecosystem.
Approach.
IDX helped bring Prosus’ new story to life by reimagining what a corporate website can be.
More than a redesign, the new Prosus.com was strategically built from the ground up as a modern brand platform and vehicle to communicate Prosus' ambition. A clear signal for markets to pay attention. It’s a site that moves beyond templated IR pages and instead mirrors the way Prosus thinks: interconnected, dynamic, and always evolving. The goal was to build a site that wouldn’t just explain the Prosus ecosystem but fully embody it.
Details.
Every design and content decision was strategically shaped by Prosus’ new position in the market: as a builder of long-term value through AI, innovation, and global scale. The result was a departure from legacy navigation and investor messaging toward something that felt immersive and purpose-built for modern stakeholders.
- Replaced linear navigation with theme-based journeys, inviting users to explore rather than providing instruction
- Created a living homepage, which acts as a fluid journey through insights, stories, and company highlights that evolve with the business
- Built “The Prosus Way” page as a storytelling hub, illustrating how the company scales, allocates capital and talent, and partners for growth
- Wove ESG and societal value into the site’s architecture, not just as philanthropic add-on but as central to the Prosus’ operating model
- Used interactive design (data visualisations, overlays, flip cards) to signal innovation and reflect the non-linear nature of the Prosus ecosystem
Results.
129 %
increase in average engagement time
62% %
increase in users coming directly to the site
35 %
increase in document downloads
Winner Bronze Award for Best Corporate Website – International at Communicate Magazine’s Corporate & Financial Awards
Highly Commended for Best Corporate Website - Large Cap at The Investor Relations Society Best Practice Awards