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Senior Lifestyle helps seniors create more vibrant lifestyles for themselves by promoting a culture of health, wellness, and engagement. Their diverse communities offer a range of lifestyle options including Independent Living, Assisted Living, Memory Care, Skilled Nursing and Rehabilitation, Affordable Housing, and Short-Term Housing.

Services Include:

  • Paid media
  • Email marketing
  • Link development
  • Content
  • SEO
  • CRO

The Challenge

An Outdated, Unoptimized Website Limited Presence in Local Search Results

The Senior Lifestyle site needed some work. The site loaded slowly, and it was difficult to update. They were limited in the ability to add functionality, and it was not optimized for SEO or conversion. Showing up in local search results was also critical, but visibility was low. To add to that, content development in-house wasn't possible with the resources allocated. They needed a team to help.

The Solution

To improve their SEO, we worked with the Senior Lifestyle team to provide SEO and UX consultation, from technical optimization to 301 redirect mapping, AMP and schema integration, Conversion Rate Optimization (CRO), Google MyBusiness (GMB) Optimization, URL structure and UTM implementation. We supported implementation from pre-launch QA to pre- and post-launch migration, backlink analysis and ongoing link development.

To improve local SEO, we created and optimized unique community pages, increasing word count per page significantly. We added relevant headings, sections, and resources based on keyword research; on-page virtual tours, reviews, map features, state-level categorization, search functionality, and click-to-call for mobile.

To improve content development, we focused on keyword-driven concepts to fuel blog content development on target audience interest topics. We created robust, relevant, and unique pages for Independent Living, Assisted Living, Memory Care, Skilled Nursing, Affordable Housing, and Short-Term Care. We were able to expand the Resources section to include guides, search and featured content.

The Outcome & Stats

Owned Traffic, Leads and Conversion Increase

With our Connected Content approach we were able to fill the funnel with increasingly more qualified, local, converting traffic every quarter and every year. Organic site visitors increased by 39% YoY,  average keyword position improved 15% YoY, page 1 keyword ranking increased by 21% YoY and total ranked keywords are up 37% YoY.

Google My Business was a large part of that success, driving millions of local searches and views. Local searches increased by 29%, Discovery searches increased by 32%, standard views by 35% and map views by 48%. 

Blog content was also a big supporting factor with overall performance. Blog traffic increased 13% adding 31% more ranking keywords into the mix. Optimized articles saw an average increase in traffic of 177%, with 80% more time spent on page. Traffic to eBook content increased by 19% with a 51% increase in traffic from featured snippets and rich results.

For Senior Lifestyle, generating "owned" leads enables them to reinvest more into their communities, care givers and clients. It's a win/win for all involved.

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increase in organic traffic YoY

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increase in organic impressions YoY

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more map search views YoY

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traffic increase w/ optimized blog articles