The Challenge
As Smiths Group evolved its business model and corporate messaging, it faced the challenge of ensuring its brand and digital communications remained aligned with its renewed strategic direction. Be it through internal brand, external website structure and content, or business unit specific narrative, Smiths needed to effectively and clearly communicate how the business was changing.
The Solution
Having previously worked to deliver the Smiths Group website design and content, IDX were perfectly positioned to support with content strategy and brand design to help Smiths Group communicate their transformation. Working closely with senior stakeholders, IDX developed a digital communication strategy and a premium design language worthy of the company’s engineering heritage.
Through ongoing collaboration, IDX continues to act as a strategic advisor—helping Smiths Group adapt to change, optimise digital storytelling, and strengthen brand perception across every channel. The result is a premium, effective digital presence that can adapt instantly to the needs of the business.
