Challenge
Somero’s IR website was ready for a complete refresh. The existing experience had become difficult to navigate as the business evolved its strategy, messaging, and wider digital presence.
Somero needed a modern IR site that made information easier for investors to find, reflected its new direction and could be delivered with minimal disruption. Somero also needed a team it could trust to manage such a significant relaunch.
Approach
IDX paired a structured Express Site approach with close collaboration across Somero’s stakeholder teams. We reshaped the existing site structure into a clearer sitemap and investor journey, then tailored the new experience around Somero’s content, branding, and evolving requirements.
Our team remained hands-on throughout, managing actions proactively, adapting as requirements changed, and maintaining momentum through launch.
Details
From strategy through launch, IDX brought together project management, content mapping, design, and development to build a new, streamlined IR experience.
Key deliverables included:
- Comprehensive review and restructuring of the existing website
- Clearer sitemap and improved investor navigation
- Content mapping and optimisation
- Modern Express IR website design and development
- New investment and tool-specific components
- Alignment with Somero’s evolving content, imagery, and design
- Proactive coordination across multiple stakeholder teams
Results
The new IR website launched successfully, giving Somero a modern, intuitive platform that better reflects its business and makes key investor information easier to access. Somero rated IDX 10/10 across every measure, including quality, communication, and likelihood to recommend.
10 /10
Quality of work
10 /10
Communication & support
10 /10
Likelihood to recommend