Performance marketing

Top 100+ Link Building Resources

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Whether you’re new to the link building industry or have been growing your site’s backlink profile for years, this curated list of scalable link building resources has been hand-selected to support link building campaigns of various levels. The compiled toolkit of resources will provide further insight into industry leaders, tools, tactics, best practices and case studies.

*NOTE: We’ve listed the following resources in alphabetical order to avoid bias.

SEO Link Building Resources

Industry Blogs

Ahrefs - An SEO and marketing blog that includes tutorials, case studies and industry knowledge
BuzzStream - A resource for best practices in link building and website promotion
Backlinko - A selection of articles and guides on SEO and link building strategies
Backlinks.com.au - A source for link building case studies, tips, tactics and best practices
Google Webmaster Blog - A blog dedicated to current news on Google crawling, indexing and search
Kaiserthesage - A personal journal of Jason Acidre, focused on technical SEO, link building and content marketing
Moz - A link building blog that regularly publishes on the current trends in the industry
Point Blank SEO - A publication dedicated to link building strategy, tips and tactics
Search Engine Journal - A collection of current search news and guides for the SEO and marketing community
Search Engine Land - A resource for current news on Search, SEO & SEM
Search Engine People - A source for articles and news stories on the latest in digital marketing
Search Engine Roundtable - A resource for search engine news and SEO strategy with a focus on link building
Search Engine Watch - A digital marketing blog that provides news, guides and reviews about SEO, PPC, social media, and analytics
Seer Interactive - A collection of tools and techniques for SEO, paid search marketing, data analysis and digital marketing
SEMrush - A resource for innovative ideas in content strategy, content marketing, SEO, SEM, PPC, social media, and digital marketing
YouMoz - An SEO and online marketing user-generated search industry blog

Industry Experts

Aaron Wall - Founder of SEObook
Chris Cemper - Founder of Link Research Tools
Dan Petrovic - Managing director of DEJAN
Debra Mastaler - Features Editor and Columnist at Search Engine Land, OMCP Certified Link Building Trainer and the President at Alliance-Link.com
Don Rhoades - Digital marketing consultant and founder of Gonzo SEO
Eric Enge - Founder and CEO of Stone Temple Consulting
James Agate - Founder of Skyrocket SEO
Jason Acidre - Author of Kaiserthesage and co-founder of Avaris
Jim Boykin - Founder and CEO of Internet Marketing Ninjas
John Doherty - Founder of Credo and freelance digital marketing consultant
Julie Joyce - Owner of and Director of Operations for Link Fish Media, Inc. and co-founder of SEO Chicks
Justin Briggs - CEO of Briggsby
Paddy Moogan - Co-founder of Aira and the author of The Link Building Book
Rand Fishkin - Co-founder and former CEO of Moz and founder of Sparktoro
Ross Hudgens - Founder and CEO of Siege Media
Wil Reynolds - Founder and CEO of SEER Interactive

Link Building 101

If you’re considered a novice link builder and looking to get a kickstart on your first link building campaign - look no further. Below you’ll find a list of beginners’ resources that will provide you with the information you need to start building high-quality links:

Link Building Tools

There’s an overwhelming amount of link building tools on the Internet and finding the right ones to use for your link building efforts can be daunting. These tools help streamline link building efforts throughout each stage of the process and provide you with the assistance needed to build links and boost your search rankings:

Analysis

Link Prospecting

Outreach Tools

Browser Extensions

Link Building Case Studies

Learning about the success of other companies’ link building campaigns can provide invaluable knowledge for you and your team. Not only can case studies provide a real-world example with processes, data and results, they also guide inspire future strategies. Below you’ll find case studies related to the link building industry:

Link Building Best Practices

The link building industry is overflowing with methods, strategies, and best practices. With recent algorithm updates and changes in ranking factors, Google is getting quick at identifying questionable link building practices. Below you’ll find information on evergreen link building strategies, best practices, and common mistakes:

Link Building Tactics

The foundation of any successful link building campaign is the tactics used to build links. While there are numerous link building techniques you can implement, the tactics used depends on the available time and resources and the industry of the client. We’ve narrowed down the list to provide resources that are focused on tactics that can be used for all types of websites and verticals:

Competitor Link Building

Unlinked Mention Link Building

Broken Link Building

Local Link Building

Content-Based Link Building

Videos and Podcasts

The SERPs are always switching gears and the SEO industry is ever-changing. Staying informed on the freshest SEO news, tools and trends can be challenging. Listen to these SEO podcasts and videos during your commute, at the gym, or while you complete your next backlink audit.

Industry Events

One of the best ways to stay up to date with the latest in the community and gain expert knowledge from other digital marketing professionals is attending conferences. If you’re new to the industry or a polished CEO, there are numerous conferences that cater to all levels of digital marketing experience. Below is a list of a few top conferences worth a visit:

SEO Communities

Have an SEO or link building question and not sure who to turn to? SEO forums and communities are common channels that provide professionals the opportunity to ask questions and offer advice and insights. These groups allow you to connect with peers in your field and gain knowledge from other experts:

Link Building Comedy

Building links to your website is difficult, and the practice can be discouraging. Here’s a laugh to take the edge off.

The Link Building Process in GIF Form