Annaly is a leading diversified capital management company that invests in and finances residential and commercial assets.
As a long-time partner, Annaly was ready for the next stage of their brand’s evolution – including more content, expanded narrative, and more in-depth business outlook. Ultimately, the goal was to broaden their digital footprint by refreshing their online identity.
Services include:
- Web design & development
- Strategy
- UI/UX
The challenge
An evolving brand needing an updated strategy
In order to best highlight their comprehensive strategic approach to current and prospective stakeholders, Annaly needed a revitalized corporate website.
They needed to effectively communicate their strategy to the market, while also integrating their company’s values into the overall narrative. The previous site had a broken hierarchy and uneven user experience, so this was also a prime opportunity to modernize the look & feel – without sacrificing Annaly’s inherent brand identity.
The Results
Power. Proven. People.
After a successful launch of Annaly’s new corporate website, it effectively brought to life their refreshed brand identity – focusing on their three pillars: Power, Proven, and People.
Due to our longstanding partnership, we were similarly delighted to see a significant increase in traffic metrics and user engagement as a result of this project.
When reviewing a four-month period post-launch, the YoY growth illustrated dramatic growth in pageviews to the ‘Our Company’ and ‘Responsibility’ sections. These results reinforced the overall strategic approach and emphasizes Annaly’s stature as a storied brand with honorable values relevant to its audiences.
Increase in overall page views
Increase in users
Increase in average time spent on page
Increase in page views to "Our Company" page
Increase in page views to /responsibility subfolder
Increase in unique page views to /responsibility subfolder
Increase in total page views to /our-businesses subfolder
"We are incredibly proud of our new corporate website designed and built by Investis Digital. It effectively speaks to our business model, corporate narrative, and ESG practices - altogether bringing our values to life. The results reinforce the importance of having a partner that truly understands your needs and how to best digitally communicate your brand identity."