Blog | IDX

January 26, 2023

The Google-Meta Ad Duopoly is Ending: What Now?

Google and Meta have had a hold on digital ad spend for years, but their duopoly is fading. Learn more about the companies taking their place and how your business should respond.

December 27, 2022

The Most Visited Sites of 2022

Unsurprisingly, Google was the most visited site on the internet in 2022. However, some unexpected names made the list. Click to learn more.

December 20, 2022

Why Social Media’s Problems Are a Wake-up Call for Brands

2022 has been a year of controversy for platforms like Twitter, Facebook, Instagram, and TikTok. So where does that leave brands? Should they reconsider their presence on social media? Here’s what we recommend.

November 15, 2022

Big Tech Layoffs: Why Your Approach Matters

Leading with compassion is crucial to the future success and reputation of any company. Here’s why your approach to layoffs matters.

November 1, 2022

What’s Next for Twitter and Brands?

Is Twitter a safe place for brands to advertise their content? Elon Musk’s takeover of the app is only raising more questions. Click to learn more.

October 25, 2022

Why Meta Is Courting Content Creators

Meta is playing catch-up on building partnerships with content creators, but will it pay off? Here’s what you should know.

October 11, 2022

Are Celebrities and Brand Partnerships Worth It?

Company and celebrity partnerships have delivered powerful results over the years, but is tying your brand to a public figure worth it? Click to learn more.

September 27, 2022

What Can Brands Do About Social Media Hate Speech and Disinformation?

How can companies combat the risks that hate speech and disinformation pose to their brand and marketing efforts? Click to learn more.

September 13, 2022

Why Geneva Is Catching On With Gen Z

Geneva, a social media app on a mission to foster healthier online conversations, is catching on with Gen Z. Click to learn more.

August 16, 2022

Has Gen Z Dropped Facebook?

Gen Z engagement on Facebook has plummeted in the last 7 years, according to a new study from Pew. Click to learn more.

July 19, 2022

Why TikTok Is Trying to Make the App Safer

TikTok, the most visited site in the world, is taking steps to become a safer app. Click to learn more.

July 12, 2022

Sign2Sign: How Businesses Can Make Innovation Accessible

This Disability Pride Month, we’re highlighting an innovative app that is taking a new approach to teaching sign language. Click to learn more.

Tamar Terell