How Much Should you Budget for Digital Marketing?
This guide walks you through all considerations for digital marketing budget planning, from developing your strategy to calculating costs and ROI.
Work with us to use real-time bidding capabilities to purchase an ad impression when the user is most likely to engage.
Our programmatic advertising capabilities include:
Audience development
We’ll implement code snippets placed on your website to provide user browsing trends and segmentation recommendations based on desired site behaviors.
Audience insights
We will monitor user segments and develop targeting insights using corresponding characteristics such as:
- Geography
- Device
- Gender
- Age
3rd party data
Behavioral data partners are vital elements we use to construct full audience profiles for exceptional targeting across devices and the web.
Optimization
Our team will monitor campaign performance according to media asset, device, placement, and audience segment — adjusting budget and bids in real-time.
Media
We'll guide you on how to treat your audience to a variety of assets, including:
- Banner ads
- Interactive
- Native
- Social
- Audio and video
Attribution
Work with us to capitalize on cross-device and cross-platform attribution to understand where prospective audiences are engaging the most.
Why businesses choose us for their programmatic advertising
Our people
- Dedicated, in-house Paid Media analysts
- Analysts are Adwords and Bing Ads certified
- Analysts are versed in multi-channel solutions including programmatic, social, and search channels
- We solve complex programmatic efforts daily to help our clients maximize their digital strategy potential
Transparency
- 24/7 Reporting access detailing campaign performance
- Customizable monthly reports
- Bi-monthly opportunity reporting detailing intra-month success and forecasts
- In-person, phone, and email communication channels for strategic planning
Resources & Tools
Best Practices: Creating Content that Performs
This guide shows you how to create high quality content that your target audience is searching for and Google will love.
Forecasting for Traffic and Revenue Potential
This guide provides more insight into how traffic forecasting can make you a more effective B2B or B2C marketer, and how our tool can help.