Autoliv is the world's largest automotive safety supplier with sales to all leading car manufacturers worldwide
Autoliv has over 70,000 employees in 27 countries, of whom 8000 are involved in research, development and engineering. The group is among the biggest Tier 1 automotive suppliers in the world, with annual revenues exceeding USD 10 billion, and is part of the Fortune 500.
Services Provided
- Digital and content strategy
- Web design
- Development
- Tools and feeds
- Hosting and security
The challenge
Creating a better user experience and improving brand reputation
Autoliv needed a total redesign of their existing website, as well as an upgrade of the technical CMS platform including hosting. The company provides global market leading automotive safety products but the edge in technology was not reflected through the old website.
Investis Digital also focused on creating an intuitive site structure that would place emphasis on the brand and takes into account the increasing number of visitors that comes from tablets and mobiles.
To support Autoliv's listing on both the Nasdaq Stockholm and NYSE, the website needed to comply with the requirements of these markets, as well as meet the demands of stakeholders. By combining an optimized design, a great CMS, Investis Digital's internal teams and in-house tools, we were able to bring it all together!
The outcome
UX improvements lead to more organic traffic
The new site has changed the way Autoliv communicates with its target groups. Partly through an excellent design experience, but also by providing more information in a well-structured website. Furthermore, it is much easier for employees to update their website, in addition to the support from our internal service teams.
total pageviews (last 180 days)
number of user visits (last 180 days)
from start-to-launch of website