If he could, Simon would start every meeting by shouting 'say no to dull'. It’s very easy to take the safe route but it’s only by challenging expectations that great results can be achieved. As creative director, Simon leads clients and our in-house teams through the creative process, to get the ideal mix of design, messaging, words and media to effectively tell clients' unique stories. He pushes everyone to engage their audience and to communicate effectively: it’s not just about providing information and there is nothing worse than a vast, infrequently updated site with little substance.

Outside of work, Simon is passionate about climbing but these days his kids go along too. He also likes bikes – with and without engines – and reading.