Commerce

Are you struggling to maximize your brand's commerce potential across all customer journey interactions?

Our commerce solutions drive exponential GROWTH. Our commerce team specializes in global eCommerce & in-store total customer experience. An enterprise consultancy that brings effective strategy, data, tech expertise, and customer personalization. We help organizations deliver best-in-class commerce capabilities across all digital channels: Amazon, Walmart, and other marketplaces, multi-channel retail, D2C, B2B, social, and mobile app commerce.

Commerce Audit

The industry's leading benchmark audit of your digital commerce status in the total customer journey including content and SEO across all platforms.

Content
SEO
Social
D2C, B2C, B2B
Total Customer Experience
Technology
Marketing & Advertising

Everyday, your brand faces unique challenges.

We feel your pain points.

Leveraging Data

No matter the size of the company, commerce executives are struggling to leverage the tools and data they need to provide the ultimate connected customer experience. 57% of enterprise brands state that they find it challenging to access the data that they must adapt in real-time. We manage 20+ billion hits per year across multiple platforms including Amazon and we specialize in security and data criticality as a key point of focus.

Cost Optimization

Due to the ongoing supply chain crisis and rising acquisition costs, maximizing budgets and focusing on cost optimization are more important than ever. 95% of commerce leaders are prioritizing cost optimization in 2022.

Customer Journey Experiences

Today eCommerce leaders are challenged to maximize the use of all customer journeys within DTC, B2B, B2C, and Social Commerce. What is even more challenging is how to align the brand and product experience. Bringing together content, governance, attribution, funnel conversion, data-backed layout, and UI/UX into one holistic strategy.

Total Experience Personalization

Recent changes in data privacy regulations are having an impact on marketing activities. For enterprise brands, the top impact is on website personalization. 97% of companies are investing in data collection, with the top areas for investment being data enrichment (25%) gathering non-personally identifiable information (PII data) (24%), and collecting first-party data (18%).

Average Order Value

It is more expensive than ever to get customers to your website considering the increase in competition. Once they are ready to purchase, it’s essential to maximize the return on each acquisition with a strong VoC-backed strategy. Average Order Value (AOV) is the top KPI that eCommerce executives are looking to measure this year, with 47% of leaders calling it their highest priority.

Measuring ROI

Being able to measure ROI provides quantifiable confirmation that a content strategy for commerce is increasing revenue for a company. And while 68% of B2B marketers are confident in their approach to content marketing, only 8% of marketers said they are always able to attribute ROI to their content plan and a mere 4% actually measure their ROI over a six-month period or longer. Only 43% of marketers have defined KPIs and most measure the success of their commerce content marketing through sales numbers.