Email Marketing has never been so valuable, so strategic and yet so restricted - a massive risk or a competitive advantage.
That's why Email Marketing strategy is at the core of any communications and marketing strategy. It's the vehicle we rely on to make sure your message is heard, by the right audience, based on their level of interest and interaction. However, with the ever-changing privacy landscape, every communications or marketing professional has to be more strategic than ever before. It's not just who is on your email list, but their geography, audience attributes and interactions with your brand that make managing email a top priority in the digital age. From marketing automation to lead scoring and privacy compliance - we can help you make the most of your connected audiences.
Resources & Tools
From Content Marketing to SEO and Paid Media, you'll find the information and resources you need to make informed decisions or educate your internal teams.
- Best Practice Reports
- Planning Guides
- Calculators & Tools
- Templates
Resources & Tools
How Much Should you Budget for Digital Marketing?
This guide walks you through all considerations for digital marketing budget planning, from developing your strategy to calculating costs and ROI.
Editorial Calendar Template
This spreadsheet contains monthly and annual editorial calendar templates, plus an example calendar to illustrate how you might use it.
Our Blog
Twenty years of industry expertise, and still counting. Our blog is filled with thought leadership on current topics, their impact, and what you need to know.
ConnectedContent™
ConnectedContent™ uniquely combines human intelligence, content, media and technology to help organizations eliminate waste and elevate their enterprise communications.