PDF Insights: Revealing What Investors Really Care About

Closing the Feedback Gap with PDF Insights

This is the gap we built PDF Insights, a core feature of Insights by IDX, to address.

For the first time, IR teams can see, page by page, how investors engage with results materials:

• Which sections receive the most attention

• Which pages are revisited multiple times

• Which disclosures are skipped entirely

What was once a static document becomes a source of real engagement data. IR teams move beyond assumptions and gain evidence of what resonates.

Why This Matters

Investor Relations is about narrative, but today, narrative alone is not enough. Boards and executives increasingly ask sharper questions:

• Did the strategy update cut through?
• Are investors engaging with our sustainability disclosures?
• Which metrics draw the most attention?

With PDF Insights, IR teams can answer these questions with data rather than anecdotes, strengthening their influence in the boardroom.

As one IRO put it, “When you can show the board that your sustainability content is driving genuine investor interest globally, it turns narrative into fact.”

A Real-World Example

Consider a half-year results deck of 60 slides covering financials, operations, strategy, and ESG. Within 48 hours of release, PDF Insights could reveal:

• 70% of engagement concentrated on 12 slides focused on performance and guidance
• Strong interest in sustainability slides, particularly from North American investors
• Minimal activity on more than 20 slides of operational detail

The implications are immediate. Investor follow-up can prioritise the themes that attracted attention. Future decks can reduce content that is consistently ignored. And most importantly, the IR team can report back to the board with evidence of what is resonating.

Anticipating Risks

Engagement data is also a tool for risk management. If a small group of investors repeatedly focuses on a single section, such as debt maturity or executive remuneration, it may be an early warning of activist interest.

With visibility through PDF Insights, IR teams can raise concerns with leadership before they surface publicly.

Why Leaders Should Care

For IR, Corporate Communications, and Finance leaders, the benefits are clear:

• Sharper reporting: Deliver hard evidence to the board, not anecdotes
• Stronger narrative control: Focus future messaging on what investors value
• Early warning system: Spot potential activist concerns at an early stage

In an environment where investor attention is fragmented and disclosure scrutiny is increasing, this level of insight is not optional. It is becoming essential.

How IDX Can Help With PDF Insights

Results day should not be seen as the finish line but as the start of understanding how the market engages with your story.

With PDF Insights, IR teams can finally measure how investors interact with their presentations, turning assumptions into evidence and narrative into fact.

Because in IR, success is not just about what you present. It is about what your investors care enough to read. Find out how IDX can help you with PDF Insights. 

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