Blog | IDX

Paul Headley

As Senior Director of Strategy & Analytics, Paul helps tell integrated digital stories from the consumer’s point of view. He’s an expert at blending data through an omnichannel lens to create custom digital strategy plans for clients.

Paul’s a humble man with the beard to match. He enjoys the occasional trip to Flagstaff, AZ, to throw discs, stay in hostels, and frequent local watering holes. He’s continuously honing his hide-and-seek, somersault, and homework skills to keep up with his kids.

January 10, 2024

How Generative AI Is Improving Performance Marketing

Elevate marketing with generative AI! Transform content, boost performance, and personalize emails. Embrace the future with our expertise. Click to learn more.

October 12, 2022

How to Make Your Website a Talent Magnet

Your website should cater to all stakeholders—including prospective hires. Click here to learn how you can make your site a talent magnet.

September 22, 2022

How to Acquire Talent During Uncertain Times

With one of the most confusing job markets in decades, companies need a new playbook to acquire great talent. Click to learn more.

August 29, 2022

How Will Apple’s Growing Ad Business Affect Consumer Privacy?

Apple is ramping up its ad business, but how will this affect consumer privacy? Click to learn more.

August 9, 2022

Why Google’s Cookie-Less Future Is on (Temporary) Hold

Google is delaying its self-imposed deadline on doing away with third-party cookies for Chrome. Click to learn more.

May 12, 2022

Aligning Data and User Needs to Build Your Employee Value Proposition

The Great Resignation and Reshuffle are prompting employers to rethink their employee value proposition with data and user needs. Click to learn more.

March 8, 2022

How is Google Following Apple’s Consumer Privacy Push?

In 2021, Apple stepped up their commitment to consumer privacy and Google is now following suit. Click to learn more.

February 15, 2022

How and Why Google Is Embracing Consumer Privacy

Google has launched a new approach to ad personalization which no longer relies on third-party cookies. Click to learn on how Google is embracing consumer privacy.

September 29, 2021

How Retailers Can Win the 2021 Shopping Season

Retailers are facing many new challenges this shopping season. Learn how to adapt your digital marketing plan and win this holiday season, here.

June 29, 2021

How to Manage the Economic Rebound from the COVID-19 Pandemic

Now that state economies are rebounding across the US, how should businesses approach digital? Here are a few tips for managing the economic rebound.

April 13, 2021

Potential Implications of Google’s War Against Third-Party Cookies

In 2020, the ad world reeled when Google announced it was going to phase out third-party cookies on Chrome. Learn more about the implications of this move.

April 15, 2020

Four Ways to Adapt Your B2B Digital Marketing Strategy During a Crisis

B2B sales cycles require extensive research with adaptation based on changing behaviors. We outline the process to approach a strategy during a crisis.