Category: Performance Marketing

Performance Marketing
March 29, 2024

How to Win with Connected TV Live Sports Advertising

How is your March Madness advertising bracket shaping up? As th...
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Performance Marketing
March 19, 2024

How Vizio Expands Walmart’s Advertising Empire 

Discover why Walmart's purchase of Vizio isn't just about TVs—it's about advertising. Read more to explore this strategic move.
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Performance Marketing
March 12, 2024

How to Spin First-Party Data into Advertising Gold

Google's crackdown on third-party cookies poses challenges for advertisers. Learn how to adapt in our ANA webinar. Read more now.
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Performance Marketing
February 23, 2024

Americans’ Streaming Habits According to Nielsen

YouTube beats Netflix as the USA's favorite streaming service 12 months in a row. Dive into Nielsen's latest data for streaming insights.
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Performance Marketing
February 22, 2024

Is Your Digital Advertising Going to the Right Places?

Unlock the potential: eMarketer reveals insights on U.S. digital ad spend ($270.24B). Are advertisers missing out on TikTok's growth? Dive into data-driven allocation strategies.
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Performance Marketing
January 10, 2024

How Generative AI Is Improving Performance Marketing

Elevate marketing with generative AI! Transform content, boost performance, and personalize emails. Embrace the future with our expertise. Click to learn more.
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Performance Marketing
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November 7, 2023

Intent-Driven Marketing: How to Put Your Customer at the Center of Your Decision Making 

Put your customers at the heart of every decision. Read more to discover intent-based marketing's impact.
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Performance Marketing
Hand and data
October 27, 2023

How Planet Fitness Owns Its Customers’ Pain Points

Discover the art of connecting with your audience through customer pain points. Learn from Planet Fitness at ANA 2023. Join us!
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Performance Marketing
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October 26, 2023

How to Create a Content Marketing Strategy 

Maximize CMO impact in 2023. Conquer budget constraints with smart content marketing. Learn more!
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Performance Marketing
October 2, 2023

Google’s SGE Delivers Flawed Results but Opportunities for Brands

Discover the impact of Google's Search Generative Experience (SGE) with STAT's latest study. Explore SGE's performance, and adapt your SEO strategies!
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Performance Marketing
September 20, 2023

Why Google Bard Extensions Matters

Discover the Impact of Google Bard Extensions: Transforming Everyday Apps with AI Integration. Learn What It Means for Marketers!
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Performance Marketing
May 16, 2023

How Google Is Changing Search with Project Magi

For years, Google (and its parent company, Alphabet) have been develop...
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