Blog | IDX

January 19, 2023

What is a Customer Data Platform?

What is a CDP (Customer Data Platform) and what problems can it solve for your brand? Click here to learn more.

November 17, 2022

Analytics in the Metaverse: What You Should Know

The metaverse is so new, that it’s difficult to predict what data and analytics will look like. Here’s what we know.

August 29, 2022

How Will Apple’s Growing Ad Business Affect Consumer Privacy?

Apple is ramping up its ad business, but how will this affect consumer privacy? Click to learn more.

August 25, 2022

How Restaurants Can Survive Google’s Deprecation of Third-Party Cookies

Google is pushing its phase-out of third-party cookies, but restaurants should start preparing their marketing strategies now. Click to learn more.

August 9, 2022

Why Google’s Cookie-Less Future Is on (Temporary) Hold

Google is delaying its self-imposed deadline on doing away with third-party cookies for Chrome. Click to learn more.

June 29, 2022

Google Analytics 4 Upgrade - FAQs

Google announced that on July 1, 2023, Universal Analytics will stop recording new data. Click to learn more.

June 24, 2021

Why Google Is Delaying Cookie Blocking until 2023

On June 24, Google said they are delaying the launch of an initiative to block cookie tracking on Google Chrome (the most popular browser in the world).

April 13, 2021

Potential Implications of Google’s War Against Third-Party Cookies

In 2020, the ad world reeled when Google announced it was going to phase out third-party cookies on Chrome. Learn more about the implications of this move.

March 2, 2021

Why Data Visualization is Important for Digital Marketing

Data visualization is and will continue to be an important part of digital marketing. It is useful to turn complex data into actionable insights.

December 16, 2020

5 Best Practices to Improve the UX of Your Website

Good User Experience (UX) can keep users on your website longer and ma...

December 1, 2020

Google Analytics 4 And What It Means For Your Business

Google Analytics 4 is the next evolution of analytics tracking and was built to understand how users are engaging with your brand across all platforms.

July 10, 2020

How to Generate More Website Leads with Analytics

Analytics is one of the most valuable tools in your digital marketing arsenal. Learn our best practices to generate more website leads with Google Analytics.

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