This guide walks you through all considerations for digital marketing budget planning, from developing your strategy to calculating costs and ROI.
Let our experienced digital advertising analysts set up and optimize Facebook ads to unlock an entire new audience for your business.
Why advertise with Facebook ads?
It’s no secret that Facebook ads provide an excellent opportunity for businesses to build their brands, generate revenue, engage their customers, and reach new audiences. After all, Facebook has over 1.55 billion active users each month and continues to grow.
Advertising on Facebook has proven to be so successful because the platform allows for a high level of customization and a broad range of targeting.
With Facebook ads you can:
Target custom audiences
Set up custom audience targeting and have direct control over who sees your ads. You can target your ads based on everything from age and location to interests and behaviors, making sure your ads get in front of the right people at the right time.
Take advantage of effective placement
Whether your customers are browsing Facebook on their computer or a mobile device, your ads will appear in their newsfeed as sponsored content. This means they’ll see your relevant ads alongside all of the other information they’re interested in.
Reach your business goals
A Facebook ad can help you reach your goals by encouraging your prospects to:
- Get directions to your store
- Download your app
- Watch a specific video
- Purchase an item
- Fill out a form on your website.
The enormity of that reach makes launching new Facebook ad campaigns an exciting venture for businesses, but not one without certain challenges. You must understand how to:
- Prep your website for proper tracking
- Organize and structure your campaigns
- Target your audience within an endless number of options
- Create the ads
- Continually optimize your ads based on data
Our Facebook ads management services
At Investis Digital, we can help you set up and manage a successful PPC advertising campaign on Facebook — whatever your goal. We’ve helped clients increase their sales, send traffic to their website, convert leads, and promote their content.
When you work with us to create and manage Facebook ads, you can expect:
Set up of the Facebooks ads platform
If you’ve never used Facebook ads before, don't worry. We’ll help you set up an advertising account from the beginning. Our team can also help you decide on an appropriate budget for your advertising efforts.
Expert targeting
We’ll work with you to create the right audience targeting so you can be assured your ads are reaching your potential and current customers.
Robust reporting
Along with setting up and managing your Facebook Ads campaign, our team will regularly provide you with important statistics so you know that your campaign is bringing you the results you want. You’ll receive a weekly report detailing how many conversions can be directly attributed to your Facebook ads.
Optimization and ongoing testing
As part of our ongoing Facebook management services, we’ll consistently perform A/B testing of ads to ensure optimal performance. We'll analyze budget, bids, and overall performance to make sure you’re meeting your goals.
Resources & Tools
This guide shows you how to create high quality content that your target audience is searching for and Google will love.
This guide provides more insight into how traffic forecasting can make you a more effective B2B or B2C marketer, and how our tool can help.