How Much Should you Budget for Digital Marketing?
This guide walks you through all considerations for digital marketing budget planning, from developing your strategy to calculating costs and ROI.
Our team excels at designing customized social campaigns to complement any holistic digital strategy.
Paid social management includes:
After we fully understand your business goals and customers, we'll make an ad placement strategy recommendation that best suits your organization's needs. These are some of the ad networks and ad types that our team specializes in:
Platforms
We’re experts at social prospecting & retargeting on Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
Strategy
We’ll recommend what platforms should be included, what stages of the funnel you should be targeting, and what content assets are needed to maximize performance.
Targeting
Our team will guide your segmentation of sponsored posting by interests, behaviors, geography, 1st and 3rd party data, as well as lookalike audience creation.
Testing
We utilize creative assets, targeted placement, and audience testing at regular intervals to consistently drive engagement.
Reporting
We’ll provide campaign performance in the context of your target KPIs, including:
- Likes
- Shares
- Comments
- Click-throughs
- Conversion actions
Attribution
Our approach is holistic and we’ll show you how your social efforts are affecting paid search or email performance and so on with our attribution reporting.
Why businesses choose us for their paid social management
Our results
- Up to 190% Increase in Lead Volume
- Up to 78% Decrease in Cost Per Lead
Our people
- Dedicated, in-house Paid Media analysts
- Analysts are versed in multi-channel solutions including programmatic, social, and search channels
- We solve complex social campaign efforts daily to help our clients maximize their digital strategy potential
Transparency
- 24/7 Reporting access detailing campaign performance
- Customizable monthly reports
- Bi-monthly opportunity reporting detailing intra-month success and forecasts
- In-person, phone, and email communication channels for strategic planning
Resources & Tools
Best Practices: Creating Content that Performs
This guide shows you how to create high quality content that your target audience is searching for and Google will love.
Forecasting for Traffic and Revenue Potential
This guide provides more insight into how traffic forecasting can make you a more effective B2B or B2C marketer, and how our tool can help.