IDX Hires Adam Holloway To Drive Multi-Market Content & Brand Strategy
IDX has appointed Adam Holloway as its new Chief Creative Officer. Joining the global strategic communications and performance marketing agency in early November, Holloway will oversee creative strategy, quality and consistency across IDX’s U.K., U.S. and international operations, with a clear focus on delivering more impactful, audience-centric solutions for clients.
Holloway joins IDX following 11 years at corporate communications agency Emperor, where he served as Chief Creative Officer. During his tenure, he played a central role in shaping the agency’s creative direction and developing its creative capabilities, while leading work across brand, employee engagement and corporate communications for key strategic clients in the U.K. and internationally.
In his new role, Holloway will focus on broadening IDX’s client offerings across content, film, digital and brand, helping clients communicate complex corporate and commercial narratives in clearer, more engaging ways. He will also focus on bringing creative thinking together with strategy, insight and production earlier in client conversations, while developing talent across IDX’s global hubs in the U.K., U.S. and India.
IDX shows commitment to clients
The appointment reflects IDX’s commitment to putting clients at the heart of its business model and forms part of IDX’s ongoing investment in its executive leadership team to support international expansion and client demand following a period of sustained operational growth. This includes the appointment of Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer and Paul Knight as Senior VP Customer Success, alongside a new Data and Insights team in Geneva.
“I’m looking forward to getting to know the business, meeting our clients and teams, and building on the strong work already happening across IDX,” Holloway said. “There is a huge amount of talent across our disciplines and locations, and my focus will be on creating more opportunities for collaboration, introducing creative ideas to client conversations earlier and seeing what more we can achieve together.”
Crispin Beale, Worldwide CEO of IDX, added: “Creativity belongs at the start of strategic conversations and not as an afterthought right at the end. Putting our clients first means giving them creative work that solves real business problems and engages their audiences effectively. Adam has a stellar track record of raising creative ambition whilst bringing interdisciplinary teams together, and his leadership will be pivotal in ensuring we deliver a high-quality service for our clients worldwide.”
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