Events

Introducing the Webinar Series: Communications in the AI Era

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How AI Is Rewriting the Rules of SEO, Media, CRM and Creative—And What Comms Teams Need to Know

What the Series Will Cover

First Up: SEO in the AI Era

What You’ll Learn

Join Us

How AI Is Rewriting the Rules of SEO, Media, CRM and Creative—And What Comms Teams Need to Know

AI is going to be part of every channel, every message, and every interaction your organisation puts into the world.

To help comms teams stay ahead, IDX is launching a new webinar series: Communications in the AI Era.

Each 20-minute session is built for modern communications leaders—those responsible for how their organisation shows up across search, media, content, and owned platforms. The series breaks down the AI-driven shifts impacting visibility, reputation, and performance—and gives teams a clear, practical playbook for what to do next.

AI is reshaping the comms landscape. This series is for teams that want to architect the future—not be shaped by it

Stefan Bardega

Global Head of Performance Marketing at IDX

What the Series Will Cover

Each session focuses on a major communications capability being reshaped by
AI. Topics include:

SEO & AI Answer Engines – What it means to be ‘visible’ now
CRM & Automation – How AI is changing one to one communication
Paid Media – How media optimisation is changing with AI
Data and Analytics – How to get the most out of your data with AI

Every episode is short (20 minutes), strategic, and packed with actionable
guidance for modern comms teams.

First Up: SEO in the AI Era

The first session tackles one of the most urgent shifts happening today: the rise of AI Answer Engines like ChatGPT and Perplexity—and how they’re rewriting the rules of search and discoverability.

Led by Seth Nickerson, VP of SEO at IDX, this webinar reveals what these AI systems actually look for, how they determine which brands to surface, and what comms teams need to change right now.

AI isn’t just influencing SEO—it’s redefining it, If your content isn’t structured, someone else’s version of your brand gets told. This session shows you how to fix that.

Nickerson

What You’ll Learn

Why your traffic may be dropping—and why AI is to blame
What content formats AI trusts, skips, or misinterprets
5 key fixes to improve your brand’s visibility in AI answers
How IDX clients are preparing for AI-led SEO

Join Us

This is your briefing on SEO in the AI Era - purpose-built for comms
professionals.

Watch the webinar now

New sessions launch monthly.

See you there.

Introducing the Webinar Series: Communications in the AI Era

How AI Is Rewriting the Rules of SEO, Media, CRM and Creative—And What Comms Teams Need to Know

What the Series Will Cover

First Up: SEO in the AI Era

What You’ll Learn

Join Us

Let's chat