Introducing the Webinar Series: Communications in the AI Era
How AI Is Rewriting the Rules of SEO, Media, CRM and Creative—And What Comms Teams Need to Know
AI is going to be part of every channel, every message, and every interaction your organisation puts into the world.
To help comms teams stay ahead, IDX is launching a new webinar series: Communications in the AI Era.
Each 20-minute session is built for modern communications leaders—those responsible for how their organisation shows up across search, media, content, and owned platforms. The series breaks down the AI-driven shifts impacting visibility, reputation, and performance—and gives teams a clear, practical playbook for what to do next.
AI is reshaping the comms landscape. This series is for teams that want to architect the future—not be shaped by it
Stefan Bardega
Global Head of Performance Marketing at IDX
What the Series Will Cover
Each session focuses on a major communications capability being reshaped by
AI. Topics include:
- SEO & AI Answer Engines – What it means to be ‘visible’ now
- CRM & Automation – How AI is changing one to one communication
- Paid Media – How media optimisation is changing with AI
- Data and Analytics – How to get the most out of your data with AI
Every episode is short (20 minutes), strategic, and packed with actionable
guidance for modern comms teams.
First Up: SEO in the AI Era
The first session tackles one of the most urgent shifts happening today: the rise of AI Answer Engines like ChatGPT and Perplexity—and how they’re rewriting the rules of search and discoverability.
Led by Seth Nickerson, VP of SEO at IDX, this webinar reveals what these AI systems actually look for, how they determine which brands to surface, and what comms teams need to change right now.
AI isn’t just influencing SEO—it’s redefining it, If your content isn’t structured, someone else’s version of your brand gets told. This session shows you how to fix that.
Nickerson
What You’ll Learn
- Why your traffic may be dropping—and why AI is to blame
- What content formats AI trusts, skips, or misinterprets
- 5 key fixes to improve your brand’s visibility in AI answers
- How IDX clients are preparing for AI-led SEO
Join Us
This is your briefing on SEO in the AI Era - purpose-built for comms
professionals.
New sessions launch monthly.
See you there.
Let's chat
Whether you're looking for service, support or a future strategic partner - we're here to help.
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